It started as a shitpost: a meaningless joke thrown into the void that is Instagram in 2026. But the views kept coming – hundreds, then thousands, then hundreds of thousands. A sponsor stepped in. The algorithm had spoken. Not only was the ‘Baccy Cone Battle’ at Flinders Street Station going to happen, but hundreds would journey into Melbourne CBD for it. Those ready to put their bodies through the immense physical undertaking of sinking dozens of tobacco-filled bongs stood to gain not just glory and not just a story to tell their offspring, but $1,000 and a golden bong.
